Where is Your FOCUS Right Now?

Have you noticed in all the excitement of getting back to work and making money, or just adjusting to the new normal, that your to-do list has become super long? And you’re still feeling overwhelmed with everything and wondering how you can get this stuff done on earth? Please let me give you some friendly advice.

News flash! The old rules went out the window! The old way we followed to organize our priorities, create and check-off lists, and get things done is now very archaic. Old thinking, outdated thinking. Today, it’s all about focusing on WHAT MATTERS.

My clients who invested in the “Post COVID Success Plan” program know the mantra. Do that which is most easily doable and has the most impact.

For some, it could be adjusting the sales conversion rate; for others, it might mean upgrading all technology. Others could be investing at long last in that inside sales position. And others could be extricating themselves from their real estate and strengthening the cybersecurity at their employees’ home offices. But, for most, there is some tinkering with messaging to remain relevant and top of mind to customers.

Regardless of what kind of business you own, you only have three priorities that can be dealt with today, this week and this month. Those priorities bring you the highest return, are the simplest to implement and will ensure you are poised for some level of success over the next two years. That is the WHAT on which you focus. Nothing else. Until those three priorities get implanted into your organization, no ‘Yeah buts,’ no ‘I gotta do this too.’

Then once they are 75% completed, you move on to the next three. Right now, your survival is dependent on your ability to focus solely on your reprioritized life. Because this re-prioritization is your new way of living for at least the next 18 months. You owe it to yourself, your business and your people. So stay focused on WHAT MATTERS.

If you would like some help with reprioritizing and shifting your focus to the most significant wins available, reach out. I’d love to help you.

You have already demonstrated your resilience, your strength and your persistence. Now, it’s time to be laser-focused on the WHAT piece. It truly is that simple.



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Charlene Norman

BulletProof Your Business Now (dot com) Fascinated with most things business. Some experience in delivering massive results. Love dogs, gardens and wine.