Give it Away for FREE!

  1. How can people understand who I am and what I offer if I do not first offer something of real value and demonstrate some of the depth of how I can help with their problems?
  2. How can people get a quick assessment of whether I am a trustworthy person?
  3. I am selling my experience. My ability to save them time. My ability to make them money. My ability to change their thinking. I am NOT selling knowledge and education.
  4. I know for a fact that 95% of the folks I come in contact with will NOT follow my advice to the letter. (Statistics show that only 5% WILL.)
  5. Of the remaining 5%, most will NEED my experience to make it work well.
  6. I can always sell my education packaged as part of my experience knowledge to someone else at another time.
  7. I am very careful about the parts I give away. There are parts of my offering that are recycled through blogs, speeches, conversations, private notes and that are always free. There are other parts of my offering that are never offered for free.
  8. It takes a good seven nudges to a potential to make one sale. One note with three tips is only one out of those seven nudges. One out of those SEVEN nudges. I like to make my nudges impactful. Each one of those seven nudges must count. Because when I play, I play to win.

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