Changing & Transforming Today

  • Many positions, jobs, products, and services are forever extinct. Yes, some new ones have been added. However, far too many will NEVER resurface.
  • Remote working proved to be an excellent experiment. Studies show that learning, meeting and conversing online is just as good, sometimes even better than the old ways.
  • Existing online and being digital is the new normal.
  • Humans are more connected than ever.
  • Those who do not adapt rapidly will continue to wither and rot away.

This is a whole new environment!

Yet this year offers us the opportunity to finally get it right. For the smart ones, this year is not about exploding sales growth, new marketing initiatives or products or even further cost-cutting to improve the bottom line. It is the year for pursuing effectiveness — in all things People and Technology.

  • Maximizing effectiveness in either People or Technology is just not taught in school or, anywhere, for that matter.
  • Both of these areas have a traditional focus on compliance. That focus must change to the impact on the company mission/vision/reason for being. (This means measurement standards, KPIs and accountability for the results are re-imagined and upfront in all discussions.)
  • In many cases, the discussions will not centre around NEW budget funds. Rather, the debates will be about reassigning existing funds to People and or Technology. (And then ensuring those funds generate a solid ROI.)
  • Human beings everywhere are exhausted, afraid for themselves and their families, spread extremely thin, and subject to ever-increasing flare-ups of emotion, anxiety and depression. (This dramatically complicates the styles and modes of leadership.)

The hew and cry for Productivity must finally die

No more change management programs for productivity. The new focus is on Effectiveness. Throughout the entire organization. And some of the ways smart leaders can navigate through this new world is by personally owning the following:

  • What was is over. What will be is not yet clear. (The best steps to take are forward, following the plan into the fog.)
  • Trust. In one’s instincts and intuition. Trust in the dream. In the team.
  • Stand firm in the conviction that everything can be measured and those measurements now serve as solid guideposts. Seek help for defining the measurements.
  • Everyone is afraid, exhausted and or emotional. No one is immune.
  • Human beings are entitled to fun, joy and kindness. Subversion, submission and sabotage are now extinct.

How to begin

Seth Godin posted something about ruts. His exact words were, “It’s not an accident that dirt roads end up with deep ruts on them, that moguls on hills get steeper and that we find ourselves slipping back into the very things that exhaust us at work. Once the pattern starts to be grooved, we repeat it, which only makes the groove ever deeper. Habits are habits because in many ways, they’re simply easier in the moment.”

2022 is about Transformation

I know first-hand the best way to break a habit.



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Charlene Norman

Charlene Norman

BulletProof Your Business Now (dot com) Fascinated with most things business. Some experience in delivering massive results. Love dogs, gardens and wine.