How does one even attempt a discussion about being an Upstanding Community Citizen, let alone make sure your marketing works for you? Let’s try!

You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community…

Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz, the digital folks have screwed things forever. Get your website gleaming. No. Use this new…

What a provocative title. Verbal Diarrhea. And you and I know exactly what it is when we hear it!

I have a friend who has one of those hypnotizing voices. The kind you want to listen to forever. He can read a telephone book and make all those numbers sound…

I often hear the phrase, “Yeah, but I don’t need a mentor,” Or “I consider following you the best way to have you as my mentor” (of course, we are not being paid.) And our favourite, “What exactly will you do for me that I can’t do for myself?”

So…

Is our problem finding the time? Or, finally, take action?

I told you about my laptop trials and tribulations in the last post. Update: it took sixteen days to be reconnected to the Borg finally. Thank you to all of you who wrote in or called me with your thoughts…

Lately, we have been working with a client and chatting with a few prospects, and the whole topic of planning your marketing efforts has been, well, a hot button.

Then each of us received a cool infographic about a new product that has recently launched and that caused a lightbulb…

Effective leadership has always been a passion of mine and I‘ve been thinking a lot about it lately. Specifically the leadership skills necessary for the next two decades.

I see a definite lack of abundance in leadership skills in the hamlet I now live and play (as compared to the…

There are three pillars which every single company needs to survive and thrive in the next two decades. Make love to your customers, Have simple, efficient processes, and Be a fine upstanding community citizen. Today, let’s highlight how NOT having simple processes can destroy your total customer experience.

I have…

Why on earth would I exclaim give it away for free is a secret to success? Because apparently today, I am the odd man out. Not really. Here’s why.

Once we humans got over the shiny object internet syndrome, (say twenty-five years ago) we were left with the ‘holy shit…

A few years ago, my then-partner wrote a brilliant piece about how he crafts a proper strategy with a client and then rolls it out. Carefully, diligently and mindfully. Now, as a spectator, I assure you, it is a beautiful thing to watch unroll. You too can watch the business…

Charlene Norman

BulletProof Your Business Now (dot com) Fascinated with most things business. Some experience in delivering massive results. Love dogs, gardens and wine.

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